eurealist.co.uk

Arguments that the British pint is safe from EU metric rules look like they are going to be on soft ground if this one fly’s. This to me is really a symptom of the way the EU works, Pints do not matter a dam but the Europhiles feel that to insist on selling beer in metric would cause uproar in the population that will work against the concept of integration and add to Eusceptic feelings. So the British have an opt out on this particular unit of measurement for the time being, but when our government is prepared to prosecute greengrocers for selling in imperial the writing is on the wall for all to see.

Telegraph | News | Beer industry offers women a third way:

“By David Derbyshire, Consumer Affairs Editor
(Filed: 08/03/2005)

A £1 million marketing campaign aims to replace traditional pints and halves with ‘female friendly’ thirds in an attempt to shatter the macho image of beer.

The British Beer and Pub Association wants the smaller measures, served in large wine-style glasses, to lure female drinkers away from wine, alcopops and other fruit-based drinks.

Trials of more ‘feminine’ glasses are part of the association’s ‘Beautiful Beer’ campaign to redefine the boorish image of the drink.

The beer industry is concerned at the growth of wine, which has overtaken beer as Britain’s favourite tipple. Beer remains a predominantly male drink. About 36 per cent of women in pubs drink wine but only 14 per cent drink lager.”