Friday, September 3, 2010

Good for the BCC

April 4, 2007 by Ken  
Filed under EU Ministry for Propaganda

This from Euobserver

Radio ads run by the European Commission in Ireland have been ruled in breach of Irish media law as they were "directed towards a political end," according to Dublin’s independent body dealing with complaints on broadcasting content.

 
Parts of the ads, paid for by the European Commission’s representation in Ireland, were strictly awareness-building with phrases like "To find out more log onto euireland.ie or call into any of the Europe Direct Information Centres. Europe Direct Information; its all about EU’."

But the BCC also found that the majority of ads also carried a political message, which represents a breach of Irish broadcasting advertising regulations.

"The [BCC] was of the view that overall the advertisements of the campaign advocated and promoted EU membership and therefore, were directed towards a political end. Such advertising is prohibited," according to the BCC’s decision reached at its March board meeting.

 

"The [BCC] is of the opinion that the EU can be considered a political ideal and therefore, advertisements directed in favour of, or promoting, such an ideal may be considered to be political," the report says.

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